Challenge
Paylocity has been a leader in the payroll industry since 1997, offering an extraordinary service experience alongside cutting-edge technology. Known equally for its best-in-class internal company culture, Paylocity saw an opportunity to align its external brand with its culture-forward ethos and position itself as a leader in human-centric payroll and HCM solutions. Paylocity hired Manifesto to re-imagine its brand from the ground up.
Solution
Paylocity is more than a provider, it is a partner. Caring is at the core of what they do. We delivered a complete overhaul of the company’s identity system, developing a tagline that also serves as Paylocity’s brand promise (to its employees, its customers, and the industry itself): Forward Together. The scope • Brand Standards Development • Positioning & Messaging • Research & Audience Segmentation • Identity & Naming • Brand Anthem Video • Social & Digital Content
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