Rising to the occasion for Canada's premier bakery


Major Tom + COBS Bread
Increase Sales


32%

Increase in Site Visits


10%

Increase in Sales


11%

Increase in Conversion Rate

Challenge

The national bakery chain with locations across Canada and the US was looking to overhaul its digital approach, reviewing everything from their website to digital marketing. They came to Major Tom for the strategic vision and tactical expertise to drive engagement with end customers and potential franchisees alike.

Solution

  • Branding Strategy
  • User Experience (UX/UI)
  • Website Creation
  • Digital Copy
  • Search Engine Optimization (SEO)

The unique web platform serves the specific needs of each audience — optimizing certain pages to drive consumer demand in a mobile-first design while also generating leads for the franchising side of the business via a desktop approach.

Using a wide-ranging digital strategy that includes display, video, social and paid search campaigns, COBS drives users in-store at relevant moments with delicious products in mind, or to dedicated franchising user journeys in potential growth markets.

Results

  • 32% Increase in Site Visits
  • 10% Increase in Sales
  • 11% Increase in Conversion Rate
  • 40 Cost Per Lead


COBS Bread

The Client
COBS Bread

Food Products
~240 Employees
Major Tom

The Agency
Major Tom

New York, New York
~82 Employees