Rising to the occasion for Canada's premier bakery

A Marketing Story by Major Tom about COBS Bread
25 Views | 0 High Fives
COBS Bread
Increase Sales

Challenge

The national bakery chain with locations across Canada and the US was looking to overhaul its digital approach, reviewing everything from their website to digital marketing. They came to Major Tom for the strategic vision and tactical expertise to drive engagement with end customers and potential franchisees alike.

Solution

The unique web platform serves the specific needs of each audience — optimizing certain pages to drive consumer demand in a mobile-first design while also generating leads for the franchising side of the business via a desktop approach. Using a wide-ranging digital strategy that includes display, video, social and paid search campaigns, COBS drives users in-store at relevant moments with delicious products in mind, or to dedicated franchising user journeys in potential growth markets.

~82 Employees
$50,000 Min Budget
7 Stories
Partner

Major Tom

New York, New York | Toronto, Ontario | Vancouver, British Columbia | San Francisco, California

Major Tom is a full-service marketing agency that's been purpose-built to help organizations thrive in an increasingly complex landscape.

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

Rockland Trust
Rockland Trust
3 years ago
Facebook Marketing Case Study
6% Return on Ad Spend
The Kindred Studio
3 years ago