Challenge

The national bakery chain with locations across Canada and the US was looking to overhaul its digital approach, reviewing everything from their website to digital marketing. They came to Major Tom for the strategic vision and tactical expertise to drive engagement with end customers and potential franchisees alike.

Solution

The unique web platform serves the specific needs of each audience — optimizing certain pages to drive consumer demand in a mobile-first design while also generating leads for the franchising side of the business via a desktop approach. Using a wide-ranging digital strategy that includes display, video, social and paid search campaigns, COBS drives users in-store at relevant moments with delicious products in mind, or to dedicated franchising user journeys in potential growth markets.

Results