Mercedes-Benz Stadium
Challenge
Create a world-class website for the Mercedes-Benz Stadium that can flex to support a breadth of marketing and sales objectives, from recruitment and brand awareness to sponsorship and event sales.
Solution
Understand A robust discovery phase included business requirements, capabilities, content, and user experience interaction models. With our clients, we prioritized each requirement across user need, business impact, and technical difficulty for each of the stadium's three main franchises: Mercedes-Benz Stadium, Atlanta Falcons and Atlanta United brands. Plan Macquarium planned for the unexpected. We mapped out a 12-month post-launch roadmap anticipating the known and unknown obstacles of exponential traffic growth and additional franchises. Execute We identified a system of mobile-first content modules that allowed for flexing experience, lead-gen, and marketing for the stadium's family of brands.
Results
Mercedes-Benz Stadium launched a website that supported the growth of the stadium and the changing requirements of the various stakeholders. Our flexible design allows the internal team to quickly create, update and manage the digital fan-first experience to meet ongoing business needs.
Macquarium Intelligent Communications
Twenty-two years ago, we helped usher many iconic brands into the digital age. As companies face constant industry disruption, we continue to help our clients transform their customer experiences in a digital world. We are based in Atlanta and have busi...
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