Challenge
Empower women by creating an engaging multimedia Spanish platform for today’s modern women.
Solution
Distribute branded content providing practical advice for today’s women who face the challenges of balancing a career, motherhood, friendships, being a daughter, and most importantly finding time to take care of oneself. Channels used: TV, radio, social media, magazines and websites. We created a strong PR campaign with influencers and celebrities, developed key messages and visual content to support the campaign, and created weekly videos that were published on En Tus Zapatos social media channels.
Results
The campaign was so successful that now En Tus Zapatos is recognized by all leading Hispanic media outlets. The campaign’s social media reach was over 23 million. En Tus Zapatos was recently featured in Forbes for its outstanding work empowering Latina women.
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