Challenge
While the UK continues to stay at home, share and scroll, Lynx has launched an exciting new opportunity for everyday guys and girls to become Lynx-fluencers, practically overnight. So, while the nation continues to stay at home, share and scroll, Lynx has to launch an exciting new opportunity in partnership with LOLA MullenLowe for everyday guys and girls to become Lynx-fluencers, practically overnight.
Solution
Over the past year, social media has been vital in helping the UK connect with friends and family, and in the process, Instagram, TikTok, and Zoom have become the virtual windows of our lives. The best bit? Anyone with an Instagram account can get involved and they will be paid in the process. ‘Indoor ads’ is an opportunity to take on what could be the most appealing side hustle yet. From a branded pillow to a wall poster or shower vinyl, all guys or girls need to do is order one of Lynx’s complimentary everyday items from its dedicated website, snap an image of the branded item, and upload it to their Instagram account. Whether they have 50 followers or 50,000, the opportunity will see the brand turning people across the nation into influencers overnight, simply by bringing a Lynx advert indoors and sharing on their socials for their friends (and fans!) to see. From a perfectly placed poster on the wall to a selfie while relaxing on a ‘Lynxified’ pillow – Lynx’s indoor ads allows people to make up to £50 in just a few simple clicks and shares.
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