HealthCare Appraisers: 20 Years of Innovation
Challenge
We worked with the team at HealthCare Appraisers to produce an animated brand anthem with two objectives: 1) increase brand awareness of HAI for potential clients and employees and 2) elevate the brand profile and foster internal teamwork and organizational pride.
Solution
In addition, the brand anthem video was used as a promotional mechanism in conjunction with the HAI website launch to introduce the new site and branding. Brand anthem videos are all about introducing a brand or company and emphasizing the WHY behind the work that they do. A brand anthem embodies the company mission, values, and goals in a way that is compelling and authentic. Viewers should leave the video feeling better informed, intrigued, and confident about taking their next steps.
Results
The HealthCare Appraisers brand anthem effectively communicates its value in 3 distinct messaging points throughout the video: HealthCare Appraisers as a “A Pioneer in Valuation” HealthCare Appraisers as a company that values expertise, reliability, innovation, collaboration, and data-driven solutions HealthCare Appraisers as a “A Partnership for All”
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