Challenge
Unconventional. Unexpected. Unique. 55 Charles was a reflection of its celebrated surrounding. Located in one of Toronto’s most iconic neighbourhoods – Bloor Yorkville, its modern design and distinct interiors laid the groundwork for creating a luxury brand. Task Branding and Advertising
Solution
Drawing inspiration from its sublime design, the branding and advertising reflected the same richness. The identity encapsulated the development’s vision. The usage of black and gold articulated the promise of luxury. Created around the theme of ‘the city’s most…’, the copy highlighted its unique features. This holistic approach where imagery and design blend seamlessly resonated with buyers looking for unique experiences.
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