Ameriprise - Confident Retirement

A Marketing Story by KingFish Media about Ameriprise Financial

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Ameriprise Financial

Increase Brand Awareness

Challenge

Ameriprise, a leader in retirement planning, came to King Fish for content marketing expertise during a highly volatile time in financial services.

Solution

We developed a multi-channel content strategy that stratified customers based on wealth and lifecycle and created video, digital, print and social media content that empowered financial advisors to have more meaningful conversations with customers. Multi Channel Campaign Programs were customized based on their client lifecycle from age 30 to 65 years+ during a highly volatile period in financial markets Defining Confident Retirement A quarterly publication written by financial markets experts aligned with today’s retirement lifestyle scenarios and delivered honest, credible advice on realistic retirement planning. Infographics Video Series Acclaimed mountaineer Pete Athens and MIT Age Lab Founder Joseph Coughlin are interviewed about the topics they know best. Tying their life experiences to those of Ameriprise clients created thought provoking and actionable content.

Branding Strategy

Social Media Management

Source: https://kingfishmedia.com/project/ameriprise

~30 Employees

$10,000 Min Budget

1 Stories

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