Instant Factoring
Challenge
Since the Primary Ledger platform went live in December 2018, Primary Markets has been acquired by U.S. based global investment firm, Linqto, at a valuation of $33 million (as mentioned in the Australian Financial Review). The client is now trading unlisted shares for unicorns such as Slack, Virgin Hyperloop, Ripple and more.
Solution
We've created high impact story-line around relevant current topics of target audiences. We delivered relevant content which included online and video interviews, social media organic and sponsored posts, articles, Q&A to position Instant Factoring as an innovative fin-tech solution and viable micro-financing alternative to traditional financing dedicated to small companies and entrepreneurs. The outcome of our efforts is mainly the current positioning of Instant Factoring as the 1st choice for micro-companies when needing financing solutions for a better cash-flow and urgent liquidities.
Results
Impressions 3 Million Social Media Shares 600 Unique Visitors + 700.000 Social Media Impressions 20.000
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