How to transform an international brand?
Challenge
Trans Asia had been operating for years without an established brand strategy, resulting in multiple inconsistent associations and confusion among stakeholders. The challenge was to modernize and align the brand while retaining its strong recall and reflecting the team's reliability, commitment, and flexibility.
Solution
Jpd's step-by-step strategic approach involved identifying the company's spirit, future ambitions, and key areas for improvement through strategic immersion and discovery exercises. The proposed brand story of "Beyond Delivery" was established, and the creative team created a modern and simple logotype while retaining the familiarity of the old brand identity. The new brand system reflected dynamic movement, swift delivery, collaboration, and a proactive approach.
Results
TransAsia's new brand identity presented itself with great success at ADIPEC 2020, resulting in an increase in new business inquiries and positive feedback from existing clients. The company also opened its Kuwait office in 2021, less than six months after the brand launch, and successfully opened its Aberdeen Equipment Yard in the UK at the start of 2020, demonstrating its vision for further expansion and innovation.
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