Discovering The Beauty Of A New Brand
Challenge
Lenity Financial is a husband-wife team with over 35 years of experience in the financial industry. After seeing a JJR Marketing newsletter feature, they were impressed by the content and approach. It was not long after they decided to reach out to us to help them develop their new brand: Lenity Financial. They needed guidance, collaboration and commitment from a marketing that “gets it” and they got it from JJR Marketing. THE CHALLENGE: Collaborated with client to develop new name for the company- it had to be something meaningful that aligned with their mission to help others. Lenity means kindness. The brand needed to be both fresh and engaging and all the touchpoints cohesive for maximum recognition opportunities- this is especially important with a new brand
Solution
1) Brand Development. 2) Once the brand was developed, JJR Marketing brought more innovation to Lenity with the development of a 154-page, one-of-a-kind financial journal that substantiates and positions the brand in a very unique way for the financial industry and aligns with the Lenity unique differentiators perfectly.
Results
The new name and logo were exactly what the client envision and the new brand has been very well received by the community, yielding to many positive inquiries The quality of the printing JJR provided aligns with the quality of the brand The Journal is a one-of-a-kind tool that differentiates the brand, open up opportunities in both the industry and outside of it
Jacqueline Camacho
Jacqueline Camacho-Ruiz, the leader in amazing, powerful presentations. An award-winning author, entrepreneur, PR star, marketing guru and national speaker
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