News Corp wanted to reshape employee perception of benefits for all divisions. The challenge was to merge benefits for Dow Jones, Harper Collins, Wall Street Journal, News America Marketing, and Storyful into one digital experience that would transform what is traditionally underwhelming, into a modern destination that increases awareness and efficiencies. Collaborating closely with teams at News Corp, our web design company crafted a multi-channel personalization strategy that allows employees to explore and understand essential benefits efficiently while bringing visibility to lesser known fringe benefits. The result is an easy and enjoyable experience that adds value.
Our web design company performed qualitative and quantitative research to determine what key user groups are really looking for. Through this investigation it became clear that users
found it challenging to find pertinent information, were unaware of many programs and primarily interacted with the benefits center to opt-in during open enrollment.
With overlapping and sometimes exclusive benefits offerings for each business unit, the new website needed show each user only the information relevant to them. By requiring users to self-identify with a company and a program of interest, employees only view benefits information relevant to them.
A modular card layout structure was utilized to allow the site to scale while curved shapes represent benefit programs as fluid offerings. Our web design company worked with News Corp to categorize benefits into groups clear to employees in a wide range of demographics, based on stages of life. By bringing greater visibility to valuable programs, we help employees and families achieve optimal work life balance.
The world of benefits is traditionally outdated, confusing and challenging to find the information you are looking for; we wanted to change that. We helped set News Corp far apart from the pack – with the new web product, visitors visually and functionally, see that News Corp is taking a fresh approach to program offerings for employees.
Employees may also now quickly calculate the cost of benefits based on salary and plan of choice. The new feature allows the user to compare plan rates at a glance and lets you see your deductible for each medical provider and your true contribution. Engaging organized content and interactive tools have dramatically increased engagement, including page views and average duration per session.