Jazz at Lincoln Center

A Marketing Story by Ironpaper about Jazz at Lincoln Center

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Improve User Experience

Challenge

Jazz at Lincoln Center's mission is to entertain, enrich and expand a global community for jazz through performance, education and advocacy. We hold a great deal of reverance for their mission to preserve jazz, a revolutionary art form whose value extends beyond auditory nuances. Jazz can be viewed as a celebration of diversity and an offbeat way of life. A musician's explosion of individuality via jazz serves to remind us to push the boundaries of our own unique potential.

Solution

We connected their ticketing, transaction and customer data to help Jazz at Lincoln Center gain a birds-eye view of their relationships. We provided the education group - vested with the future of jazz - its own platform, The Jazz Academy. We continue to work towards developing The Jazz Academy into the premiere destination for jazz education. We support development and are working towards one million advocates. Much of our efforts are made possible through our CMS, an engine which powers several sites and provides the robust media management system which allows for copyright and usage rights to be supported.

E-Commerce

Results

We took on the challenge to preserve Jazz at Lincoln Center and are proud of the results. Our work, which intensely focused on integration, led to a 500% increase in subscription sales and restored a motif of possibility once ironically marked by limitations.