TAKING ON THE GIANTS


Introworks + Century HLM
Product Launch

Challenge

After seven years of development, the new Century heart lung machine was ready to launch—into a market dominated by industry giants. To compete, they needed a clearly differentiated brand to cut through and carve out a space the heavyweights couldn’t own.

Solution

  • Branding Strategy
  • General Consulting
  • Corporate Identity
  • Digital Design
  • Website Creation
  • Traditional Copy
  • Search Engine Optimization (SEO)
  • Trade Show Booth / Exhibit

Finding the sweet spot
It turns out there was a major unmet need in the global marketplace, for a reliable, affordably-priced heart-lung machine—precisely what Century offered. That workhorse reliability became the anchor messaging for the new Century brand: Beat after Beat. Year after Year.

Results

The right look
To make the new Century brand as appealingly straightforward as the machine itself we developed a clean, balanced, minimal look for the company’s website, collateral, and tradeshow graphics.

The Client
Century HLM

Introworks

The Agency
Introworks

Minnetonka, Minnesota
~15 Employees