Challenge
ADL Embedded Solutions Inc. has, for many years, led the industry as a key provider of rugged, high-performance single board computers (SBCs) targeted at demanding industrial and military applications on a global scale. In recent years, the industry (as well as ADL) has experienced a shift in demand for embedded systems design. Understanding the importance of this shift in demand, and what it means for the company’s longevity, ADL decided it was time to evolve their external brand and internal corporate strategy for both their US operation, as well as their Germany operation, to better service their growing systems customer base. That’s where Incitrio Branding & Marketing Agency came into the picture.
Solution
In order to redefine the brand’s identity to reflect their new direction as a company, Incitrio Branding & Marketing Agency needed to rebrand from the foundation upward. They first began by conducting a branding analysis to better understand how the current ADL brand impacts their target industries, why their product is better/different, and whether their internal infrastructure in the US and Germany is ready to handle the inflow of qualified leads. Once the brand strategy was more clearly defined, the next step was for Incitrio Branding & Marketing Agency to work with ADL to align their internal and external brand attributes.
Results
Evolving the Brand Since the revitalization of their new brand, ADL has already seen a significant increase in their existing client and qualified prospect requests for embedded SBCs and embedded system design. The foundation that was established and brought to life through a long-term and sustainable strategy has paved the way for the ADL brand to evolve, adapt, and thrive in their changing market environment. The final work products were as follows: 1,200-page WordPress Website 30’ x 30’ Tradeshow Booth 48-page Product Catalog 2-day Product & Staff Photoshoot Setup New Marketing Automation System Multiple Landing Pages, Email Blasts, & Press Releases Onsite & Offsite SEO Setup & Optimization Google Adwords Campaign Optimization
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