Attorney Matt Norwood
Challenge
Attorney Matt Norwood wanted a custom, integrated and data-driven digital marketing strategy with targeted cross channel key messaging that would help him reach and connect with his targeted audience base to develop more leads into his pipeline that fit his specific practice areas.
Solution
Needs Assessment and Strategy Development We conducted a full audit of the brand, messaging, website, SEO, content, advertising, media reach, online reviews, and all supporting marketing channels. We then executed a competitive analysis and overlaid those insights into a full inbound marketing strategy and strategic recommendations for the whole year. Audience Refinement & Key Messaging Understanding who your target audiences are, what is relevant and how you connect with them is a key foundational piece to elevating your brand and evolving your marketing efforts. We refined Attorney Norwood’s audience targets and uncovered what drives them and where they live online. These insights were the basis of new key messaging, content, and SEO strategy. Additionally, these insights guided how we would leverage custom and highly targeted data for paid media and social advertising. Roadmap, Budget, and Timeline Having an organized and detailed plan for how and when you will achieve your goals, measure KPIs and execute the strategy is how you make the space to get things done, stay within budget and remain on time. We took our strategic plan and recommendations and developed a full road map, assigned budget, and laid out the timeline for executions in each marketing channel to achieve the goals outlined in the strategy.
Results
Matt Norwood is one of the most highly rated and reviewed attorneys in Michigan with consistent year over year growth and a highly engaged community and customer base that provides continuous referrals.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.