Challenge
Illustrating & animating the Genentech story Genentech needed an animated video to play on widescreen monitors throughout their campus. Our solution was an illustrated piece that tells the story of how ideas become products at Genentech.
Solution
We worked collaboratively with the Genentech team to create a illustration style that conveys the innovative yet human sides of the technology company. The motion design takes it to the next level by panning and zooming around the Genentech world.
Results
Brought a fresh look to the Genentech story to display throughout their campus buildings.
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