Thompson Tee

A Marketing Story by human marketing about Thompson Tee

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Thompson Tee

Product Launch

Challenge

Thompson Tee is an ecommerce retailer that sells patented sweat proof undershirts for men and women worldwide. The founders dealt with hyperhidrosis, or excessive sweating, their entire life before setting out to create an affordable and effective solution to this embarrassing condition in 2012. Engagement overview Like many early-stage companies, Thompson Tee didn’t have an internal marketing team or clear direction for digital marketing. The company needed an expert team to build an inbound marketing machine that would produce continuous traffic, leads and revenue for the business. And most importantly, a trusted advisor to lean on for strategic guidance. In 2015, Thompson Tee partnered with Human to help grow the online business. Human developed a full-funnel digital marketing strategy focused on building generating organic authority and traffic, building a conversion-friendly site and nurturing leads and customers through their purchase journey and beyond.

Solution

Services we provided: Marketing Strategy SEO Content Marketing Web Design Reporting & Analytics Social Media Digital Advertising Email Marketing Conclusion As a young ecommerce company, Thompson Tee had gained a loyal following but needed to get its products in the hands of more customers. Through a targeted content and SEO strategy, Human helped the brand earn qualified organic rankings and generate more than 4 million organic visitors. By testing and optimizing the website for conversions, running promotions and building email automation, Human has grown the company from $1m to $10m in revenue. Through full-funnel monthly reporting, including ROI, CoCA and profit, Human has helped the company more closely evaluate ecommerce performance to make smarter business decisions.

Search Engine Optimization (SEO)

Online Advertising