B2B Lead Generation via PPC
Challenge
This boutique event marketing agency was looking for a steady stream of qualified B2B leads to fill their pipeline. They wanted to promote a variety of services with a limited monthly PPC budget.
Solution
Highway One Marketing structured a Google Ads account to target each service offering individually and with targeted ad copy and landing pages. Related services were added to a shared budget to keep tighter controls on daily spend. Campaigns that showed lower efficiency or volume were revised or paused in order to allocate the available budget to the most productive campaigns.
Results
Through multiple years, campaigns have grown increasingly more efficient and productive, with ongoing optimizations and experimentation used to integrate new ideas and strategies while keeping the cost per conversion steady and profitable.
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