America’s biggest stars unite for autism programs.
Challenge
Since 2006, Night of Too Many Stars has raised almost $30 million, giving children and adults with autism the chance they deserve to learn, to contribute and to live the fullest lives possible. Jon Stewart returned to host the event on November 18, 2017 at The Theater at Madison Square Garden presented by HBO and, our client, NEXT for AUTISM. To drive donations, ticket sales and viewership.
Solution
We developed an integrated marketing strategy customized for both the comedy and autism community. -Marketing Strategy -Creative Campaign Assets -Editorial Calendar Development and Implementation -Fundraising Site HelpGood led the digital strategy on the non-profit side working closely with HBO and Omaze. We built the donation site, a new site for NEXTforAUTISM.org and launched an integrated social campaign across all NEXT channels. #NightofTooManyStars received over 700 million social impressions and the event raised the most ever. Jon Stewart and friends performed live to a sold out show while HelpGood drove viewers on all channels & screens to the site to donate.
Results
Hit HBO’s ratings goal Raised over $700,000 live in one night through the site Raised $10M total through pre-show and post-show activations Sold out show at Madison Square Garden Theater
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