Challenge
Felin Fach. 100% natural. 100% sustainable. 100% made in Wales. Felin Fach specialises in designing and producing handmade, luxury soft furnishings, using 100% Welsh wool. Felin Fach came to us asking for an identity that was unique, honoured their environment and conveyed the high quality of their products, whilst maintaining a modern appeal.
Solution
The final brand mark was inspired by the rural landscapes of West Wales, where Felin Fach is based. The simplified line illustration of mountains has been created using two F’s that have been placed on their side. The logo has been geometrically tailored to create precise line lengths and consistent angles throughout the design. The font used within the identity is ‘Futura’, purposely chosen for its clean and angular appearance.
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