Challenge
Mobile First Research shows that customers book on mobile devices. A positive mobile experience is an imperative objective, so our development process follows a ‘mobile first’ approach. The mobile users experience is enjoyable and informative with slim navigation, optimized images and minimal approach. Social Second Hand in hand with the ‘handy’ is social interaction and the utmost importance it plays within customer decision journey. Finding meaningful ways to bring together social and offerings is critical to success.
Solution
Offerings Cruise Together Brands often umbrella several distinct product offerings. Marketers need creative solutions to keep the coherent brand and highlighting the best features of each division. Within Fair Wind, an open and transparent approach enhances three distinct tour offerings, family, adventure and sport fishing. Most business have a variety of target audiences and brands need creative ways to address each one, without alienating the other, or losing cohesion of the brand value. Adding Value – Educating Customers Marketing is an opportunity to inform and educate customers. By creating free quality and informative content, customers learn your values. When their values align with your product offerings you create trust. People buy from people they trust. Dedicated landing page for each value offering will influence customers on their purchasing journey and position you as the trusted authority. Timeline Story Ever read an “About Us” page? Do you remember it? We strive to design creative and interesting ways to showcase company personality and make those brands stand out from the competition. Fair Wind took an unique and fun way to chronicle the Dant family escapades through a retro-photo timeline. While they might offer a three hour tour, that’s not how the story starts.
Gum Design
Hawaii web design by Gum Design. Web design firm on the Big Island of Hawaii that develops affordable websites ideal for most businesses and organizations
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