BeatBread

A Marketing Story by GrowExx about beatBread
beatBread
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Challenge

The founders came up with the unique idea of creating a funding platform to help budding musicians with no strings attached. We held a product discovery session with them. And we agreed on creating a system that sorts artists eligible for financial push and offers a customized contract to them without any human interference.

Solution

Creating a system to sort-out eligible artists There are thousands of artists who needs a financial push to forward their career. And there are millions seeking it. So, to sort out those who’d make the most of it, we identified Spotify as a catalyst. We fetch artist details from the platform and also their social data to calculate their influence. So, what’s the criteria? Typically, those who have as little as 10,000 and as many as 10,000,000 monthly listeners are most likely to qualify for funding. Usually, this process takes a just few minutes and we have customized contract ready for the said artist. The algorithm takes literally billions of data points on hundreds of thousands of artists and millions of songs to predict an artist’s future earnings, and hence to offer befitting assistance.

Results

GrowExx demonstrated an approach that aimed to make the agile process even ‘leaner’ for the application development life cycle. Our approach made it possible to launch the funding platform for budding musicians well before the perceived time. And negligible number of user complaints were received after the launch. Hence, our efforts reflected in the achieving the below numbers: Total user sign-up: 5996 Total artists sign-up: 6847 Note that each user may have multiple artists linked to them. Hence, the count of artists is actually high

~150 Employees
$10,000 Min Budget
1 Stories
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GrowExx

Ahmedabad, Gujarat

The Future is Digital and GrowExx is here to help you dominate it. With an unstoppable wave of new digital tech like AI, ML, BI etc, understanding how to responsibly serve your clients and beat the competition is incredibly confusing and difficult. GrowExx is a team of 150+ technologists who...

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