Rancho Mission Viejo

A Marketing Story by Greenhaus about Rancho Mission Viejo

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Product Launch

Challenge

THE CHARGE Introduce the first villages within a historic 23,000 acre ranch in Orange County, California. The villages offer impressive amenities and homes for families, young couples and 55+, as well as a program called RanchLife that stages resident events throughout the year. In addition to villages, The Ranch consists of agricultural, cattle, equestrian, and nature preserve uses—all part of the unique lifestyle there.

Solution

The APPROACH Present Rancho Mission Viejo as a real destination—not just a setting for new villages. As such, we created maps, guides, calendars, and invitations that suggest an authentic place rooted in history and ranch culture. Share resident experiences and stories through advertising and social media. Showcase benefits of living in laid-back, scenic South Orange County. Create a content-rich website that provides everything a prospect needs to make an informed purchase decision.

Document Design

Results

Village of Sendero: 900 homes 5,000 prospects on interest list 5,000 grand opening visitors 2015 Gold Award, Nationals, Community of the Year and Marketing Campaign of the Year Esencia: 2,700-5,000 prospects on interest list 7,000 at grand openings 2018 & 2019 Gold Award, Nationals, Community of the Year and Marketing Campaign of the Year