Good things happen when your blog post dominates Google for 18 months
Challenge
Paulo provides advanced thermal processes that enhance the performance of metal components for customers across North America. Five U.S. divisions and a sixth in Mexico serve major automotive, aerospace, agriculture, power generation and oil & gas suppliers as well as smaller local machine shops. The problem: The lack of a sustained inbound marketing program restricted Paulo’s ability to generate leads online, a venue they knew was critical to maintaining a healthy sales pipeline.
Solution
Gorilla 76 developed a content strategy focused on alleviating confusion as well as showcasing emerging processes and process alternatives.
Results
One of the articles we wrote became the #1 Google search result for its target keyword within a year of publication. Still ranking #1 today, it’s responsible for over 4,100 sessions and has harnessed 165 new contacts in its lifetime.
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