Good things happen when your blog post dominates Google for 18 months

A Marketing Story by Gorilla 76 about Paulo
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Paulo
Increase Sales

Challenge

Paulo provides advanced thermal processes that enhance the performance of metal components for customers across North America. Five U.S. divisions and a sixth in Mexico serve major automotive, aerospace, agriculture, power generation and oil & gas suppliers as well as smaller local machine shops. The problem: The lack of a sustained inbound marketing program restricted Paulo’s ability to generate leads online, a venue they knew was critical to maintaining a healthy sales pipeline.

Solution

Gorilla 76 developed a content strategy focused on alleviating confusion as well as showcasing emerging processes and process alternatives.

Results

One of the articles we wrote became the #1 Google search result for its target keyword within a year of publication. Still ranking #1 today, it’s responsible for over 4,100 sessions and has harnessed 165 new contacts in its lifetime.

~30 Employees
$10,000 Min Budget
1 Stories
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Gorilla 76

St. Louis, Missouri

Gorilla 76 is a B2B inbound marketing agency that helps manufacturers, industrial service providers, distributors and builders grow their businesses online.

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