Taking Advantage of COVID for Increased Online Sales
Challenge
We started with our comprehensive site audit and saw a few challenges right away: The site’s structure was bloated, and it was difficult for users to navigate. Because there were so many of them, pages weren’t being crawled or indexed in an optimal way — but there was an abundance of opportunities for existing content optimization. So, our SEO team got to work.
Solution
To help boost Wild West Pool Supplies’ website performance, our SEO team used our proven strategies: - Rewrote, optimized, and condensed homepage content - Consolidated category pages to streamline site architecture for users - Reworked filtering and faceted navigation to guide browsers through thousands of product pages - Legacied and redirected deleted product URLs - Updated brands page to show total listing and reduce pagination - Rewrote and optimized top category and brand pages - Improved site navigation and internal linking
Results
216% increase in website sessions YOY 434% increase in revenue YOY
Inflow
Inflow is an award-winning digital marketing agency based in Tampa, FL. Our team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn't have account managers. Instead, clients work directly with industry veterans with decades of experience in their...
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