A Custom eCommerce Digital Marketing Approach
Challenge
Inflow had previously worked with KEH’s president at a different company, so when it was time to set KEH’s digital marketing strategy, he knew who to call. We helped him structure custom campaigns for KEH’s best chance of success — starting with paid advertising and SEO services, eventually adding conversion rate optimization and paid social, as well.
Solution
*Paid Social Advertising* Inflow applied our “See, Think, Do” full-funnel approach to paid ads: - Used existing video assets to optimize ad creative toward product purchase - Segmented out existing heavy site traffic based on customers' views - Retargeted "add to cart" customers with specific product ads *Paid Advertising* We restructured KEH's account entirely by: - Optimizing Google product data feed with brand, lens size, and other product details - Cutting wasted ad spend by 36% - Analyzing historical data and targeting highest-return search queries - Segmenting multiple-tiered campaigns by product type - Enabling dynamic retargeting for product and brand awareness *Conversion Rate Optimization* We tested for conversion rate lifts by running experiments on: - Search-focused homepage vs. content-focused homepage - Contact prompts for "item not found" results - Warranty upsells after "add to cart"
Results
213% increase in ad revenue YOY 75.7% increase in overall ROAS 11.4% increase in conversion rate
Inflow
Inflow is an award-winning digital marketing agency based in Tampa, FL. Our team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn't have account managers. Instead, clients work directly with industry veterans with decades of experience in their...
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