Dave's Hot Chicken
Challenge
Similar to Blaze Pizza, Dave’s Hot Chicken (DHC) was on their seventh location when they reached out to Geared. Help build a brand’s POS and marketing support infrastructure to scale and position dominance for the hot chicken category.
Solution
Redesign the menu and provide a way of communicating LTOs - Build out entire ops and marketing signage, plus provide handbook - LTO program photographed and designed for all customer touchpoints, including online - Set up/streamline agency to printer processes - Provide design support for all franchisees, I.e., billboards, vehicle wraps, custom menus, grand opening materials - Build Real Estate Sales collateral - Design Franchise Sales collateral
Results
- As of October 2024, Dave's Hot Chicken is the fastest-growing fast-casual concept in the nation - Domestic Systemwide Sales of $406MM - 260+ Restaurants in only 5 Years - 1,000 signed commitments
Geared Advertising
Geared is known for its branding support for some of America's greatest start-ups and established companies. Its branding capabilities include Brand Refresh, Brand Personality Development, Brand Launches, and Brand Support. Not to name drop, but feel free to do a search for Blaze Pizza, Daves Hot Chicken and Equipment Depot....
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