Challenge
Our research confirmed that Hoover vacuums had worked their way around America's living rooms long enough to become a household name. The brand enjoyed plenty of equity, so our challenge was to reinvigorate it through a series of innovative product introductions.
Solution
Hoover’s mission was to launch a product with progressive design and technology that was truly relevant to families. Nine fast and furious months later, over 1600 parts were designed and engineered. 30,000 hours of product testing later, the Hoover® REACT™ was born. We positioned REACT as the vacuum that is infused with intelligent technology- FloorSense™ technology with automatic sensors and advanced WindTunnel™ suction–in a sleek, new design. We created a campaign to break through with compelling demonstrations that showcase how the new Hoover REACT fits with today’s family’s needs.
Results
REACT is just now launching in the marketplace, but the reaction from consumers, retailers and editors has been amazing. We anticipate incredible results in the next few months.
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