Challenge
PGM Billing contracted Fuze’s integrated marketing services with the goal of increased non-brand organic traffic.
Solution
Extensive keyword research combined with a content gap analysis highlighted key tools that the industry was lacking. Through a managed blogger outreach program promoting the free tools, an internal linking strategy across pgmbilling.com and custom Title and Meta Tag optimizations, PGM dramatically improved unbranded traffic growth while improving site engagement metrics.
Results
156 % Organic traffic 160% New visitors 56% Bounce rate 47% Pages / session
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.