Challenge
Redbox came to Fusion92 with a need to create their first-ever national broadcast campaign. It had to highlight their unique array of offerings – DVD, Blu-ray and video game rentals, plus movies on demand – and establish a style they could own for years to come.
Solution
Fusion92 created a film campaign that is distinctively Redbox. Our approach centered on genre-based advertising that’s as engaging as the films and games Redbox offers.
Results
Within days of premiering, the films generated hundreds of thousands of YouTube views. Earned PR buzz helped garner over 100 million impressions, as well.
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