#ShareACoke - Something worth sharing
Challenge
In 2014, Coke launched the Share a Coke campaign. The direct‑to‑consumer marketing model was sophisticated: It seamlessly combined product, customization and social media in a way that boosted the brand and generated instant credibility with millennials.
Solution
From #ShareACoke to CokeStore.com The project began with a single brand and a single product. Over the course of the past 5 years, we have evolved Share a Coke into an evergreen, revenue-generating, multi-brand e-commerce platform. Want a Coke with your favorite team's logo on it? We got you. Want a custom bottle for your wedding, or Greek organization? It's all possible at CokeStore.com. We developed the e-commerce platform to house not only all of the #ShareACoke merchandise, but also the Diet Coke and Coke Zero brands as well. An end-to-end e-commerce partner Our comprehensive e-commerce capabilities helped ensure the success of the program. From the intuitive shopping experience to demand driving digital campaigns to ongoing experience optimization, we’ve worked tirelessly to build a thriving Coke store. By the numbers Our analytics team ensures every communication and interaction is learned from, iterated on and optimized. And we're always improving the program, ensuring that Coke lovers have the same delightful, instinctual path to purchase they've come to expect, whether visiting the site on mobile or desktop. Content creation + digital marketing In addition to developing and maintaining Coke Store US, we oversee the creation of Share a Coke's email, social, and digital campaigns. Our content creation services include product and lifestyle photography, video production, motion graphics and copywriting. Brand partnerships Personalization, as we know, doesn’t end with names. We introduced the idea of leveraging brand partnerships in order to extend the customized feel of Share a Coke. As a result, NCAA, NBA, and MLB branded bottles have become a major source of revenue and continue to be popular year-round. Over the past 5 years, our team has been dedicated to creating a fully-immersive complete commerce experience. The team has focused on driving growth for the product and the business including commerce strategy, commerce technology, fulfillment, operations, acquisition marketing, product merchandising, UX/creative design, campaign planning, and performance analysis.
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