Pepsico : SHARING THE COOL
Challenge
We’ve leveraged Pepsico brand strategy to inspire exciting new innovation, sharing the cool across brands, countries and consumers – particularly millennial and multicultural consumers.
Solution
BRAND-CENTRIC LONGER TERM INNOVATION We developed strategic innovation platforms for Mountain Dew that fueled both the brand’s equity refresh and blockbuster product innovation. PRODUCT INNOVATION TO FIT THE MILLENNIAL LIFESTYLE For several beverage brands, we created new product ideas to strengthen their appeal with younger, multicultural consumers. BETTER-FOR-YOU STRATEGY AND PRODUCT INNOVATION We defined a better-for-you strategy and product innovation for fun-for-you brands – without losing their sense of fun.
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