Launching a new B2B software product
Challenge
1. Develop an Inbound Marketing Strategy 2. Build the Inbound Marketing Engine
Solution
We knew inbound marketing would work for Pavia, but that it wasn't going to be a short-term fix. Although it did take time to develop an overall strategy, build a leadgenerating website through content and marketing automation, and optimize campaigns based on datadriven decisions, we saw substantial success for Pavia in terms of growing organic traffic and new revenue.
Results
221% INcrease in web traffic 46% increase in qualified leads 67% increase in revenue
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.