Launching a new B2B software product

A Marketing Story by Fanatics Media about HeadLight
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HeadLight
New Market Entry

Challenge

1. Develop an Inbound Marketing Strategy 2. Build the Inbound Marketing Engine

Solution

We knew inbound marketing would work for Pavia, but that it wasn't going to be a short-term fix. Although it did take time to develop an overall strategy, build a lead­generating website through content and marketing automation, and optimize campaigns based on data­driven decisions, we saw substantial success for Pavia in terms of growing organic traffic and new revenue.

Results

221% INcrease in web traffic 46% increase in qualified leads 67% increase in revenue

~12 Employees
$5,000 Min Budget
4 Stories
Partner

Fanatics Media

Carlsbad, California | Santa Monica, California

At our company, we don't just do two things, we excel at them. We are masters of both e-commerce and cryptocurrency marketing, two of the most dynamic and rapidly growing industries of our time. Our passion for these fields runs deep, and it shows in the quality of our work. When...

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