Challenge
The Eating Well brand is bringing healthy frozen meals to the consumer with their partner Bellisio Foods. Bellisio has been making frozen food for over 25 years. Today they are one of the largest and fastest-growing frozen food manufacturers in the country. Their core belief is that simplifying life with delicious and easy food is a beautiful thing.
Solution
PACKAGING GAME-CHANGER We designed a package with Eating Well that has never been done before in the frozen food category. The cutaway carton with a large centered window adds clear visibility to exactly what you're getting out of your meal, and also provides sustainability by lowering waste. Break-through graphics and proper callouts support the package and help Eating Well land their goal of communicating a revolutionary healthy product. WHAT YOU SEE IS WHAT YOU GET! Eating Well used "Fresh-Seal™ Technology" to vacuum-seal the product, allowing you to see exactly what you'll be buying and eating through the revolutionary window!
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