20th Century Fox - Dragonball
A Marketing Story by
Evenson Design Group
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20th Century Studios
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20th Century Studios
Product Launch
Challenge
A killer style guide with graphics that really packs a punch.
Solution
This explosive style guide for the movie Dragonball, emanated from thematic mood boards that EDG created early in the design process. EDG’s team handled all the editorial and graphics including typography, icon, border, pattern and background development not to mention art direction on all the character art. The result was a killer guide with energetic graphics that really packed a punch.
Results
Right after it’s release, Dragonball became one of the most popular mega series of its time in both Japan and North America.
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