Challenge
Novus International—a global leader in nutritional products for livestock, pets, and people—engaged Enliven as their digital technology partner to develop, redesign, and launch the corporate web property www.novusint.com for the US as well as mirrored sites for distinct markets around the world. The primary objectives of the launch were to increase brand awareness and conversion rates through highly engaging content, user experience, and creative design that strategically promotes customer engagement; to build a corporate web presence that stands out among competitors; to provide a framework for content interaction that is more discoverable for users; to utilize the latest version of DNN platform for an enhanced management experience, better performance and stronger security; and to enable quick purchasing from any product page. Key considerations during the development included accommodating distinct user groups; improving SEO; migrating five microsites to the new site through redirection management; and streamlining JavaScript and CSS files into as few requests as possible to expedite client and server performance.
Solution
Facing the challenge of regulatory differences across global markets, Novus was in need of a technological solution that allowed satellite staff to segment products promoted in the 70 countries in Novus’ portfolio and to translate the copy into multiple languages. Enliven engineered a robust content management system to power the public sites that allows non-technical staff to effectively manage dynamic content while ensuring brand compliance across all correlative web properties. Enliven is driven by the goal of making people’s lives and jobs more enjoyable, and as such, a large part of the success of this project was delivering both a back-end user interface that is easy to navigate for internal staff and creating an elegant platform for Novus’ external customers that simplifies the way they interact with Novus products and make purchasing decisions. Thus far, we have launched mirrored sites in Russia and Western Europe, and we are preparing the next round of launches in Asia and South America. We’re encouraged by how quickly the new sites have been put to use. Though we scheduled a whole day for initial training on the new CMS, staff members caught on in a matter of hours and were quickly off and running with their work.
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