Sparking wanderlust for decades
Challenge
Airstream’s “silver bullet” travel trailers have been turning heads on the highway since the early 1930s. The brand has become an American icon, helping people explore this great big country of ours and creating an incredible community of like-minded adventurers in the process. Discover how we’ve helped Airstream share their spirit of adventure with an even wider audience. Same annual campaign, a bigger challenge. Airstreaming makes you feel free. It brings out the kid in you. So we brought that idea to life in Airstream's annual end-of-the-year campaign. We let kids do the camping, the towing, the parking, the cooking, the rock climbing, and everything else. And there were dogs. Of course there were dogs.
Solution
With more photos, videos, and ways to explore and interact with their products, Airstream’s new website makes it easier for customers to find what they’re looking for – and easier to imagine themselves as Airstream owners. Custom doesn't have to mean costly. Dealer TV ads are templated radio and video spots that give Airstream dealers the ability to add their own name and contact information. We like to think they're the perfect marriage of cost-efficient and effective. Add these ebooks to your reading list. We’ve created tons of content offerings for Airstream’s website to help generate leads and move customers along the buyer’s journey. From travel and how-to guides to a peek at the manufacturing process, there’s something that speaks to everyone. A meeting you actually want to go to. Airstream's annual Dealer meeting brings together dealers from across the country. We create each year's theme and then bring it to life, with signage, swag, video, presentation templates, and other thoughtful extras that make every meeting memorable.
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