Impact Campaign

A Marketing Story by Elder Tree about Pasadena City College
1 Views | 0 High Fives
Pasadena City College
Education & Training

Challenge

The "Impact Campaign" is an ambitious, multimillion-dollar fundraising campaign to invest in one of the San Gabriel Valley’s most vital economic engines: Pasadena City College. Launched by the nonprofit PCC Foundation and helmed by Dr. Jack Scott, this was the first comprehensive major gifts campaign in the College’s history. The initiative aimed to meet the needs of a rapidly changing 21st Century workforce by bridging the “skills gap” between employers’ demands and job seekers’ abilities.

Solution

With an initial goal of $10 million when it kicked off, PCC’s first-of-its-kind “Impact Campaign” raised about $16 million, which will be dedicated to four major initiatives to improve outcomes for its 29,000 students: scholarships, career and technical education, arts and athletics.

Results

With an initial goal of $10 million when it kicked off, PCC’s first-of-its-kind “Impact Campaign” raised about $16 million, which will be dedicated to four major initiatives to improve outcomes for its 29,000 students: scholarships, career and technical education, arts and athletics.

~12 Employees
$10,000 Min Budget
1 Stories
Become A Partner

Elder Tree

Alhambra, California

Curated and original content, shared from the expertise of Elder Tree's prestigious creative service leaders. Tailored to fuel the innovators of today.

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

Southcoast Health
43,734 Site Visits
Southcoast Health
3 years ago
Buddy Check for Jesse
BuddyCheckForJesse
3 years ago
Generosity Goes Wide
242,000 Earned Media Impressions
The Chicago Community Trust
3 years ago