Challenge
Hotbox ERP is an Enterprise Resource Planning software company. Their software system was created to manage the unique operating requirements and dynamics that come with growing a profitable cannabis business. A category that is more high touch than high tech, it was important to our client that we convey their empathy for understanding the hesitancy many of these cannabis entrepreneurs have in giving up their Google docs and spreadsheets while also representing Hotbox’s expertise and incredible creativity in developing an easy to use system.
Solution
The Hotbox name is a wink and a nod to cannabis culture and also provides the perfect reference point for the brand’s narrative. Our solution was to activate, support and connect that narrative to their brand’s core identity. In doing this, our intention was to elevate what could have been perceived as borrowed interest to a proprietary and ownable expression. To that, it was also important to avoid category paradigms associated with Big Tech as those associations often create perceptions of complexity and expense.
Results
We gave our client a meaningful design solution that perfectly and succinctly reflected their what, how and why.
Duffy
Design to enrich everyday life.
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