Belton Industries Website
Challenge
Belton Industries’ previous website by most people’s standards would have been considered a nice website and not necessarily needing an update. However, we discovered that using standard menus for a user to find what they were looking for was confusing them rather than guiding them. The primary feature of this website is the complete, custom-built product selector that makes it easy for a website visitor to find a pre-designed solution for their exact needs. The goal of the tool was to make it more user-friendly and to quickly connect visitors with solutions. The user is able to select their market and applications, and then filter their solution further by performance attributes or characteristics.
Solution
We added beautiful, custom photography of their people and processes including aerial drone photos of the plant.. We also simplified the navigation for both returning customers and new prospective customers. Returning customers can easily access Technical Documents on the products they own or search by product number on the Products page. For new customers, we created an illustrated guide to help them navigate and filter all of Belton’s solutions. This allows them to easily contact Belton to request a custom solution if they can’t find the one they need. We also optimized the site for search and added them to our SEO Workbook to continue tracking their analytics and ensuring that the site is easy to find for those seeking out their services.
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