Challenge
Insight Wipers123 is an e-commerce business that exclusively sells windshield wiper blades. Their business model is simple; provide a platform where people can seamlessly locate and purchase windshield wiper blades for their vehicle. Challenge Wipers123 conducted research on the marketplace, and concluded there was an opportunity for them to take advantage of the largest consumer demographic in America; millennials. However, their brand was stale and was not aligned to properly connect with this demographic. We were hired by Wipers123 to execute a complete rebranding that would better position them for their new target market.
Solution
Create a brand strategy that would align with Wipers123's core business goals Design an iconic logo that would embody the essence of the brand Complete overhaul of all real-world and digital identity, including wipers123.com Establish brand guidelines that would provide the voice, attitude, and tonality of the brand Craft a mission statement and brand promise that is true to the core of the company Develop a brand identity guide setting parameters around proper identity usage
Results
We created a baseline guide that allowed our agency and the client to fully understand who the brand was going to be before any creative was actually performed. This was done by performing a complete SWOT analysis, which drove even deeper into what truly sets Wipers123.com aside from other retailers. In addition to this, a buyers persona guide was created that unveiled more information about the interests of our audience, why they interact with brands, and potential pitfalls we could encounter and how we would avoid these. The logo identity we designed for Wipers123.com was a reflection of the brands personality. The color choice of royal blue is typically a conservative scheme, but when paired with teal and magenta it gave us the witty flare we were going for.
Drive Creative Agency
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