Witch City Horror Film Festival
A Marketing Story by
DPA Communications
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witchcityhorrorfilmfestival.com
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witchcityhorrorfilmfestival.com
Product Launch
Challenge
In August 2018, DPA discovered there was no existing outlet to showcase new independent horror films in Salem, MA (a national epicenter for all-things Halloween) when thinking of marketing avenues for a filmmaker client who recently produced and directed a horror film.
Solution
DPA’s solution: let’s create our own horror film festival – the Witch City Horror Film Festival.
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