62% Reduction in Paid Media Cost Per Lead - Lead Generation
Challenge
PEAK Home Performance serves as one of the largest home services companies based in Colorado. Their historical paid media support proved inefficient, with drastically inefficient cost per leads from consumers in-need of home or commercial service repairs or replacements.
Solution
Revamped their paid media efforts but refocusing the budget allocation, re-developing campaign targeting, bidding strategy, conversion events, and ad structure. As a result, Dossier Media was able to accomplish a 62% reduction in cost per lead.
Results
62% Reduction in cost per lead vs previous campaign historical average. 52% Increase in conversion rate vs previous campaign historical average. Implemented complete end to end tracking (from impression > click > lead > revenue).
Dossier Media
Independent, integrated media agency focused on paid media management and building a full-funnel approach for small to midsize brands. Our focus is to help brands establish their paid media strategy while creating the foundation for a scalable and data-first paid media presence.
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