36% Reduction in Customer Acquisition Costs by Shifting to a Digital First Approach - Lead Generatio
Challenge
Elevate Credit’s goal was to generate loan origination and new lines of credit, featuring their new underwriting model. Historically Elevate Credit has relied heavily on direct mail as their main marketing channel for their installment loan, line of credit, and credit card products, and there was interest in shifting to a digital-first approach.
Solution
Established baseline acquisition channels (paid search, paid social), while also incorporating awareness generating tactics to properly fuel the marketing funnel with a constant flow of new customers.
Results
36% Reduction in customer acquisition costs. +120% increase in digital marketing investment, after seeing the return of the campaign. Digital marketing efforts became highest invested marketing channel (overtaking direct mail).
Dossier Media
Independent, integrated media agency focused on paid media management and building a full-funnel approach for small to midsize brands. Our focus is to help brands establish their paid media strategy while creating the foundation for a scalable and data-first paid media presence.
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