Tracy Anderson Method
Challenge
Fitness pioneer Tracy Anderson’s revolutionary method can give anyone—regardless of their genetic shape— strong, lean muscles and create balance where there is imbalance in their body. Tracy knows this, because she’s done it to herself—and thousands of others with more than two decades of scientific research and content development. Tracy has helped countless celebrities transform their bodies, including Gwyneth Paltrow, Jennifer Lopez, Tracee Ellis Ross, Alessandra Ambrosio, Victoria Beckham, Nicole Richie, Robert Downey Jr, Olivia Palermo, Hilary Rhoda, and even Miss Piggy. The beauty of the Tracy Anderson Method, though, is that people everywhere can get access to the same training, and the same perpetually evolving regimens as the red carpet’s biggest stars, either in one of the Tracy Anderson studios—or in their own living rooms.
Solution
For almost 3 years, our role with the Tracy Anderson team has been ever-evolving. From website management, to photography, video, content strategy, creative direction, e-commerce, newsletter design — whatever is needed — we have served has an external branch of the team to help push through initiatives often on quick-turnaround deadlines to meet the needs of Tracy’s constantly-growing brand. We love working with Tracy and/or her team on a daily basis to continue to strategize and problem solve for fitness’s top celebrity workout guru.
Results
Through Our Efforts, We Were Able To Significantly Increase Acquisition Rate For Streaming Site, Raise The Make Brand More Approachable & Inclusive — All While Maintaining The High-Ed Appeal Of A Luxury Brand. A Snapshot of a Few Numbers We Can Share: +1,316% AVG. ↑ Organic Clicks To Website From Social In < 3 Months. +2.8x AVG. ↑ In Organic New Audience Reached Each Month. 1 Magazine Launched 3 Iterations of Streaming Platforms Launched 1 Expansion of brand from primarily fitness-focus to full wellness lifestyle media machine with content from Venus Williams, Dr Oz. and many more top notch professionals now featured.
Dos Mundos Creative
Dos Mundos Creative (DMC) is an Award-Winning Brand Consultancy & Creative Studio trusted by FORTUNE 50 global industry leaders as well as innovative start-ups. Leading the the next wave of brand marketing, we specialize in "Brand CX World Building" — a unique IP process that fuses brand strategy, stand-out creative &...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.