Blueback Global Inc.
Challenge
Increase inbound lead flow Leverage and build on existing content assets to improve search visibility Strategic consultant to align multiple department initiatives and help inform future marketing initiatives Increase domain relevance for primary international services When we first spoke to Ben and the Blueback Global team, we knew we had a great opportunity on our hands. They were a tremendously well established and well respected brand in their industry. The only issue was that the company hadn’t yet found the right search strategy partner and so the site wasn’t nearly as visible as it should have been for keywords they had the right to own. Ben knew that with the right SEO partner, they could capture the traffic and leads from the high intent keywords that were currently just out of reach. So we went to work.
Solution
Services: Analytics/Conversion Tracking, On Page SEO, Content Strategy, Link Building, Consulting, Technical SEO Technologies: WordPress, Google Analytics, Google Search Console, Google Data Studio, SEMrush, Screaming Frog
Results
The following are growth metrics that were achieved just 6 months into the SEO & Content strategy campaign: 80K expected ARR from deals closed from new prospects directly from website during campaign 55.67% YoY increase in organic new website users 133% net increase in page one keywords (75% of searchers don’t go past page 1 for any given keyword result) 10% increase in inbound leads
Doorbell Digital Marketing
We help B2B SaaS & professional service companies scale their inbound lead generation efforts. Simply put, Doorbell is a battled tested, SEO and Content Marketing agency that doesn't take itself too seriously. From turning websites into conversion machines, developing killer (read: actually effective) content strategies, diving into your analytics stack for insights,...
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