Challenge
Count.It is one of the best platforms in terms of physical exercise in working environments. Based in New York with more than 105k+ registered users and a business model based on engaging physical activity, Count.It connects with wearable tracking devices and apps to power community fitness challenges. Challenge Engagement with the users is a crucial factor in using its services, and its channels (app) did not meet their satisfaction. The design and control were not following current trends, and this affected its adaptability in different devices.
Solution
Dixtra assembled a team of experts on the subject, and they proposed a product modernization project. This implied changes not only in the design but also in its technologies. Also, by improving adaptability, the number of devices to be used could be increased, for example, in smartwatches, an ideal tool for engaging in physical activity. On the other hand, the application billing became automated, and this allowed it to have more payment variants, resulting in an improvement in engagement with its users. Technologies React & React Native AngularJS AWS Redis Ruby & Ruby on Rails Google Analytics Login: Apple, Slack, and Linkedin
Results
The platform not only had a more trendy design and technology. It also substantially improved user engagement once we made the changes. The effectiveness of React Native facilitated the platform's adaptability in many more devices, not only bringing an increase in users as we mentioned before but also increased its scope of use.
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