Challenge
The client approached us as they knew the importance of social media advertising. Eatlean had been on the market for over a year, and had grown a modest following on social media. Those who knew of the Eatlean brand and bought into their mission had become loyal brand ambassadors. However, the product itself is a bit of a ‘marmite’ item – people either love it or hate it. Whilst Eatlean has fantastic nutritional stats, some customers can’t handle the texture, which is slightly harder than standard cheddar.
Solution
The client wanted to use social media to boost online sales, having recently updated their ecommerce site. A key challenge here was to encourage customers to buy cheese from a dedicated online cheese store – forcing the customer out of their usual buying habitat which is most likely a supermarket, either online or in-store. Due to the nature of the item, the cheese needs to be kept cool during delivery, which poses another challenge. In addition to selling online, the client also wanted to boost sales of certain items in supermarkets. It was up to our paid social team to spread the word about Eatlean and really drive those sales. The client also added PPC to their service after initially focusing solely on social.
Results
After introducing Eatlean to social advertising and overcoming the initial hurdle of convincing consumers to purchase cheese online, we’ve managed to hit a ROAS of £6 and are continually changing people’s perspective of buying cheese from a brand website. Since taking over the account, we have increased purchases by 354%, increased reach by 82% and dropped CPM by 77%.
Digital Media Team
DMT is a result-driven industry leader in eCommerce marketing. As well as growing and scaling your business through tried and tested techniques, we will work closely with your team, become a partner in business and offer a step-by-step strategy management plan to take your brand from A to B and...
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