Challenge
Daily Drills, a budding brand in the fashion industry, had an auspicious start, marked by promising organic growth since its inception in November 2021. With a functional website and an Instagram page, they had managed to carve out a space in the competitive market. However, to scale and optimize their reach, they needed to explore and harness the power of targeted advertising and enhanced digital strategies. I was brought in to spearhead this transformative journey.
Solution
1. Initiated Diverse Ad Campaigns Before: The brand had no prior experience with paid ads, relying solely on organic reach. Action: Launched comprehensive ad campaigns on Facebook, Instagram, and TikTok, tapping into a wider audience and amplifying reach and engagement. 2. Website and Product Page Optimization Before: The conversion rate stood at 0.85%, indicating room for improvement. Action: Refined web design and product pages, enhancing user experience and boosting the conversion rate to an impressive 1.25%. 3. Email Marketing Automation: Before: Absence of a structured email marketing strategy. Action: Implemented initial email automations and flows, aiming at recapturing and driving backend sales effectively. 4. Complete Marketing Playbook for DTC Sales: Before: Monthly sales hovered around $50K-$75K. Action: Established a comprehensive marketing playbook, which exponentially increased monthly sales, reaching nearly $200K.
Results
Average ROAS (Return On Ad Spend): Achieved an outstanding 7.93, underscoring the efficacy of the newly instituted ad campaigns. Total Ad Spend: An investment of $986.44 was strategically utilized to maximize reach and conversions. Purchase Conversion Value: Skyrocketed to $7,822.46, a testament to the effective ad campaigns and optimized website and product pages. Increased Monthly Sales: The brand experienced a significant leap, from initial monthly sales of $50K-$75K to nearly $200K.
Digitalithic
At Digitalithic, our mission is to empower consumer product e-commerce brands to scale sustainably and predictably. Our unique approach incorporates a 4-part growth framework tailored specifically for brands seeking to boost their Direct-to-Consumer efforts. But we're more than just a strategy agency; we pride ourselves on forging partnerships with our...
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